Segpay, a leading digital payment processing company, has announced its expansion into Australia with the establishment of Segpay Australia. The move gives Segpay one of the first physical presences among high-risk payment processors operating in the Australian market. As part of the expansion, the company has appointed Sam O’Connell as Managing Director of Segpay Australia and has begun building a local support team ahead of servicing Australian online merchants.

Supporting Australia’s Growing Digital Economy

Segpay’s Australian expansion comes as the country’s online economy continues to grow rapidly. According to the Australia Post 2026 eCommerce Report, Australian consumers spent A$82.6 billion online in 2025, representing a 14% increase compared with the previous year.

The continued growth of eCommerce is creating opportunities for businesses across a wide range of industries. However, merchants operating in highly regulated or traditionally classified as high-risk sectors can face challenges when seeking reliable payment processing solutions from conventional financial institutions.

Through its Australian operation, Segpay aims to address this gap by combining local market expertise with more than two decades of international experience in payment processing.

Local Team and Marketing Campaign

To support its entry into the Australian market, Segpay is also launching a dedicated print and digital advertising campaign. The campaign has been developed by the company’s long-standing marketing agency, Creaxion, as part of the broader strategy to introduce Segpay to Australian merchants and industry professionals.

The company has also expanded its local sales team with the appointment of Ash Said, who will focus on supporting merchant growth and developing relationships with businesses across the region.

With the launch of Segpay Australia, the company is positioning itself to play a greater role in Australia’s rapidly expanding digital payments ecosystem while providing locally supported payment solutions to merchants operating in challenging and highly regulated industries.